The checkout steps of the order completion process at an e-commerce web site would be expected and wanted to be as short, impeccable, smooth, simple and understandable for users from all levels as possible. For UI/UX designers, that could turn into a new challenge in every project.
I used again the competitor analysis when designing the checkout and order confirmation steps for APS. At this point, I thought that comparing it with some examples that had been most commonly used would be helpful to determine the needs, despite disadvantages caused by the lack of user test and data.
Comparisons, in-store observations that I made and experiences I had from the projects that I designed before for various sectors in London showed me what users wanted ‘To Have Control’ and ‘To Feel Safe’ themselves at the checkout process.